Our Story | GP Hospitality Partners
Greg Provance, Founder of GP Hospitality Partners

Our Story

The Restaurant
Gets the Best of You.
We Get What's Left.

That is what Greg's wife said to him after one too many 14-hour shifts. It changed everything.

GP Hospitality Partners was not born in a boardroom. It was born in a kitchen, in a moment of honest reckoning, and in the years of hard work that followed.

The Origin

I Thought I Was
Holding It All Together

For years, Greg Provance was the guy who outworked everyone. First in, last out. If someone no-showed, he grabbed an apron. If dishes piled up, he rolled up his sleeves. His team called him dedicated, loyal, a machine. He wore the exhaustion like a badge of honor.

What he did not see was that he was equal parts people-pleaser and control freak. He wanted his team to like him, so he bent over backwards and filled every gap. He did not trust anyone to handle things the way he would, so even when he delegated, he hovered, checked, fixed, and re-did. That combination was slowly destroying everything he cared about.

One night, after another 14-hour shift, he walked through the door and saw his wife sitting there. Wide awake. Sad. She did not have to say a word.

"What's the point of building a business if you miss the very life you're doing it for?"

Greg Provance, LOYAL AF

Standing in his own kitchen that night, Greg finally admitted the truth. He was not saving his business by pouring everything into it. He was suffocating it. He was not doing his team any favors by stepping in as the fixer. He was holding them back. A mentor said it plainly: "You think you're helping, but you're stealing every chance your team has to grow. They can't step up because you won't step back."

He had built a business that could not run without him. Not because he had the wrong people. Because he never gave them the chance to become the right ones.

That realization stung. But it also set him free. Because if the problem was him, then the solution was him too.

A mentor told him he was asking the wrong question.
"You're asking how when you should be asking who."

That was the moment the Ride or Die framework was born. Not in a conference room. In a conversation that changed the way Greg thought about leadership, people, and what it actually means to build a business.

How the Framework Was Built

Grow the People.
Grow the Business.

Greg did not set out to create a framework. He just wanted freedom. He wanted a business that could thrive with or without him in the room. But as he got closer to the results he wanted, he kept coming back to the same principles and practices. Through trial and error, through experiments and mistakes, through holding fast to the outcome he wanted, the Ride or Die framework emerged.

What surprised him most was what happened next. What started as a desperate attempt to keep his business from breaking him became the most fulfilling work of his life. Because at its heart, the Ride or Die framework is not about managing systems. It is about growing people.

That line became the cornerstone for everything that followed. Grow the people, grow the business. When Greg began focusing on people's outcomes and not just business outcomes, his role shifted. He was not just an operator anymore. He became a talent scout, a developer, a coach, a celebrator.

"Leadership creates culture. Culture builds the team. The team drives freedom."

Greg Provance, LOYAL AF

GP Hospitality Partners was built to bring that system to operators and franchise brands who are ready to do the same work. Not the operators who are desperate. The ones who are ambitious enough to invest in the right thing before they have to.

The Background

20+ Years.
Built From the Inside.

Greg's credentials are not from a business school. They are from a decade on the floor, in the back of house, and in the manager's office of some of the most demanding restaurant concepts on the West Coast.

Operator Experience

A decade as General Manager at Cohn Restaurant Group's marquee San Diego properties including Vintana Wine + Dine, Island Prime, 333 Pacific, and Draft Republic. Consistent 5% year-over-year revenue growth across properties. QSR, fast casual, full-service, and high-volume bar experience across multiple markets.

Franchise Experience

Consulting partner during Everbowl's expansion to 20+ locations. Direct franchisee consulting with operators of Denny's, Broken Yolk, Nothing Bundt Cakes, Cinnabon, and Oggi's. Profitability achieved at Pesto Italian Craft Kitchen within three months of opening.

Coaching and Certification

IAC-certified leadership coach. CEO mentor at Pinnacle Global Network. Regular contributor to Bar and Restaurant Magazine, Authority Magazine, and Thrive Global. Podcast guest on Restaurant Unstoppable, Restaurant Rockstars, and Full Comp with Josh Kopel.

Published Author

Author of LOYAL AF: How to Build a Ride or Die Team That Grows Sales, Wows Guests and Never Leaves (2026) and Butts in Seats: How to Create Raving Fans Who Come Back Again and Again (2021). Two books. One system. Built from inside the industry.

The Framework Has a Book Behind It.

LOYAL AF and Butts in Seats are the written record of everything Greg learned the hard way. If you want to understand the system before you invest in the work, start here.

LOYAL AF

LOYAL AF

Get Early Access →

Butts in Seats

Butts in Seats

Get on Amazon →

Ready to Build
Something That Lasts?

Book a free 30-minute strategy call. Tell us where your operation is and where you want it to go. We will tell you honestly if and how we can help.

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[email protected]  |  323.839.5029