The Ride or Die
Leadership Circle

The operator under pressure

Your managers are capable but still wait for you to decide

Standards slip the moment you step away

You're carrying the weight of leadership that should be shared

You know what needs to change but you're too deep in it to make it happen

The operator building ahead

You want your team developing, not just performing

You're looking for a peer group that actually challenges you

You want your GMs thinking like owners before problems start

You believe investing in your people now prevents chaos later

Member Library

Every session recording, every Ride or Die framework tool, and new resources added monthly. Organized by pillar. Available the moment you join.

The Room Itself

Operators and multi-unit managers sharing best practices, holding each other accountable, and speaking the same language. You won't have to explain yourself in here.

Built Around the Loyal AF Framework

The Leadership Circle is the live implementation community for the Ride or Die framework found in Loyal AF. Every session, every tool, and every conversation is built around three pillars: Live the Mission, Attract and Train for Loyalty, and Leaders Not Babysitters.

"This is exactly what I needed and didn't know existed. A room where I don't have to explain what it's like to be an operator -- everyone already knows. Greg's frameworks cut through the noise and give me something I can actually use the next morning."

"Greg told me we would be partners for life, and I cannot imagine going it alone without his support. Our profitability has soared, our staff is aligned and I am more confident than ever before about our future success."

"Measurable results. We decreased our turnover, increased sales and improved our guest satisfaction scores within the first 3 months of working with Greg's team. I'm a numbers guy, and that sold me."

"Restaurants are ever-evolving and full of surprises. Survive and thrive by getting grounded in the principles of this book and this community. Greg's work is the real thing -- practical tools that create real success."

"Greg has been a great partner for our brand. His ability to communicate concepts and turn them into actions that drive results is his super power. It's like his team is an extension of ours, which helps us tremendously."

"No amount of marketing dollars can replace the value of serving others with sincerity. I have known Greg for more than two decades and have watched him create extraordinary success in every restaurant and bar he has touched."

This is for you if

You own or operate 1 to 10 restaurant locations

You're tired of being the answer to everything

You want to develop leaders, not manage babysitters

You are ready to commit to the work, not just the idea

You want a peer group who gets it

This is not for you if

You want inspiration without accountability

You're not willing to give leaders real responsibility

You're looking for a one-time workshop fix

You're not serious about investing in your people

You want someone else to do the work for you