The Books

Built from Inside
the Industry.

Two books. Decades of real-world experience. No business school theory. Just the system that works built from inside restaurants by someone who has lived every challenge on these pages.
LOYAL AF book cover

New Release — 2026

LOYAL AF

How to Build a Ride or Die Team That Grows Sales, Wows Guests and Never Leaves

Most restaurant owners are one bad week away from burnout. Not because their business is failing, but because they built a business that cannot run without them. LOYAL AF is the book that changes that. It is the written foundation of the Ride or Die framework, a practical system for building a team that leads itself, retains great people, and delivers a guest experience that keeps them coming back.

Written for independent restaurant owners who are done doing it alone. No theory. No jargon. Just the system built from decades inside real restaurants.

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Published 2021

Butts in Seats

How to Create Raving Fans Who Come Back Again and Again

Getting guests in the door is one thing. Getting them to come back, bring their friends, and become advocates for your restaurant is another. Butts in Seats is the practical guide to building the guest experience systems that turn one-time visitors into raving fans and raving fans into the foundation of a profitable, scalable restaurant business.

Available now on Amazon. A fast read with immediately applicable frameworks for any restaurant operator serious about growth.

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Butts in Seats book cover

About the Author

Greg Provance

Greg Provance is the founder of GP Hospitality Partners, an IAC-certified leadership coach, and a 20-year veteran of restaurant operations. He spent a decade as General Manager at marquee Cohn Restaurant Group properties in San Diego before building a consulting practice that works with independent restaurant owners and their teams across the country. The Ride or Die framework was built from everything he learned the hard way.
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What Operators Are Saying

“Restaurants are ever-evolving and full of surprises. Survive and thrive by getting grounded in the principles of this book and this community. Greg's work is the real thing — practical tools that create real success.”

Dean Biersch

Co-Founder, Gordon Biersch Brewing Co.

“The restaurant business is fun and exciting but takes a lot of work to grow and scale. Greg helps to put the focus on the right priorities to not only achieve the best results, but to actually enjoy the process along the way.”

Jeff Fenster

Founder, Everbowl

Ready to Put the
Framework to Work?

The books are the foundation. The work is where it comes to life. Book a free strategy call and let's talk about what building a ride or die team looks like inside your operation.
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