For independent restaurant owners

You Built Something
Worth Protecting.
Now Build the Team That Protects It With You.

We work with independent owners who are done being the answer to every question on every shift. We coach the owner. We develop the team. The culture changes when both happen.

Book a Strategy Call Join the Leadership Circle
Greg Provance, Restaurant Leadership Coach

Most operators are ready to invest in the next technology, the next marketing tactic, the next expense cut.
The ones who win invest in their people and their operations first.

Where Do You Fit

Find Your Path

Greg works across the industry in three distinct ways. Find the one that fits where you are right now.

I Run Restaurants

You operate one or more locations and want to build a more profitable, consistent operation without being the answer to every question on every shift.

For Operators →

For Teams

The best owners know when to hand the coaching off. Your managers and shift leads need leadership development, just not from you. We build leaders who think like owners.

For Teams →

I Am Looking for a Speaker

You are planning an event, conference, or leadership summit and want a speaker who has lived the work, built the system, and can move a room of operators to act.

Speaking →

What's Actually Broken

Most operators are one bad week away from burnout. Not because their business is failing, but because they're still doing everything themselves. Managers who won't step up. Good people who keep walking out the door. A culture that runs on your presence instead of a system. That's not an operations problem. That's a leadership problem. And nobody in this industry is teaching owners how to solve it.

The System Behind the Results

The Ride or Die Framework

Three pillars. One system. Built from decades inside the industry.

PILLAR 01

Live the Mission

Culture does not happen by accident. This pillar builds the values, rituals, and daily practices that make your brand real on every shift, in every location.

PILLAR 02

Attract and Train for Loyalty

The right people, hired right, onboarded right, stay. This pillar gives you the hiring, training, and retention systems that stop the revolving door.

PILLAR 03

Leaders Not Babysitters

Managers who wait for direction are a liability. This pillar develops the accountability, ownership thinking, and coaching skills that turn your team into multipliers.

32%

Average profit increase
within 6 to 12 months

83%

Staff retention
improvement

15hrs

Weekly time reclaimed
by owners on average

Real Operators. Real Results.

What Changes When the Framework Clicks

“Measurable results. We decreased our turnover, increased sales and improved our guest satisfaction scores within the first 3 months of working with Greg's team. I'm a numbers guy, and that sold me.”

Adam Lister

Director of Ops, Broken Yolk Cafe

“Greg has been a great partner for our brand. His ability to communicate concepts and turn them into actions that drive results is his super power. It's like his team is an extension of ours, which helps us tremendously.”

Ken Dodd

Partner, Pac Brothers Hospitality

“We bring Greg and his team in on as many projects as we can. His commitment to building scaleable operations through the lens of hospitality is incredibly valuable for our partners. He is truly a go-giver.”

Michael Pirraglia

Founder, Liviola Ventures

“No amount of marketing dollars can replace the value of serving others with sincerity. I have known Greg for more than two decades and have watched him create extraordinary success in every restaurant and bar he has touched.”

Fawn Weaver

Founder, Uncle Nearest Premium Whisky

“This is exactly what I needed and didn't know existed. A room where I don't have to explain what it's like to be an operator. Greg's frameworks cut through the noise and give me something I can actually use the next morning.”

Sari Suzanne Seedorf

Owner, The Yellow Carrot

“Greg told me we would be partners for life, and I cannot imagine going it alone without his support. Our profitability has soared, our staff is aligned and I am more confident than ever before about our future success.”

Adam Hasley

Owner, Flying Squirrel

The Books Behind the Framework

Built from Inside the Industry

Two books. Decades of real-world experience. No business school theory.
LOYAL AF book cover

LOYAL AF

How to build a ride or die team that grows sales, wows guests, and never leaves. The book behind the Ride or Die framework.

Get Early Access
Butts in Seats book cover

Butts in Seats

Practical perspective for restaurant owners who want to grow guest traffic, improve profitability, and implement systems that actually work.

Get the Book

Ready to Stop Being
the Bottleneck?

A 30-minute strategy call is the right first step. Tell Greg where you're stuck. He'll tell you honestly if and how he can help.
Book a Free Strategy Call Explore the Leadership Circle