Restaurant Operations & Franchise Consultant

Better Operators.
Stronger Brands.
Real Results.

Greg Provance helps restaurant operators and franchise brands build more profitable, consistent, and scalable operations. The system is the Ride or Die framework. The result is a team that runs the business so the owner can grow it.

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Greg Provance, Restaurant Leadership Coach

Most operators are ready to invest in the next technology, the next marketing tactic, the next expense cut.
The ones who win invest in their people and their operations first.

Where Do You Fit

Find Your Path

Greg works across the industry in three distinct ways. Find the one that fits where you are right now.

I Run Restaurants

You operate one or more locations and want to build a more profitable, consistent operation without being the answer to every question on every shift.

For Operators →

I Support a Brand Network

You represent a franchise brand that needs field-level franchisee support, NRO execution, or performance coaching without adding full-time headcount.

For Franchise Brands →

I Am Looking for a Speaker

You are planning an event, conference, or leadership summit and want a speaker who has lived the work, built the system, and can move a room of operators to act.

Speaking →

Most operators are chasing the wrong fixes.
New technology. Another marketing tactic. Tighter expense lines.
The ones who win build better operators first.

We have spent 20+ years inside restaurants, running high-volume concepts, coaching franchisees, and consulting operators on how to build businesses that perform without requiring constant owner presence. Our clients are not looking for inspiration. They are looking for a partner who has been in the weeds, knows what is actually broken, and has a system to fix it. That system is the Ride or Die framework, and it delivers measurable results in profitability, retention, and operational consistency across single units, multi-unit portfolios, and franchise systems.

The System Behind the Results

The Ride or Die Framework

Three pillars. One system. Built from decades inside the industry.

PILLAR 01

Live the Mission

Culture does not happen by accident. This pillar builds the values, rituals, and daily practices that make your brand real on every shift, in every location.

PILLAR 02

Attract and Train for Loyalty

The right people, hired right, onboarded right, stay. This pillar gives you the hiring, training, and retention systems that stop the revolving door.

PILLAR 03

Leaders Not Babysitters

Managers who wait for direction are a liability. This pillar develops the accountability, ownership thinking, and coaching skills that turn your team into multipliers.

32%

Average profit increase
within 6 to 12 months

83%

Staff retention
improvement

15hrs

Weekly time reclaimed
by owners on average

Real Operators. Real Results.

What Changes When the Framework Clicks

“Measurable results. We decreased our turnover, increased sales and improved our guest satisfaction scores within the first 3 months of working with Greg's team. I'm a numbers guy, and that sold me.”

Adam Lister

Director of Ops, Broken Yolk Cafe

“Greg has been a great partner for our brand. His ability to communicate concepts and turn them into actions that drive results is his super power. It's like his team is an extension of ours, which helps us tremendously.”

Ken Dodd

Partner, Pac Brothers Hospitality

“Greg told me we would be partners for life, and I cannot imagine going it alone without his support. Our profitability has soared, our staff is aligned and I am more confident than ever before about our future success.”

Adam Hasley

Owner, Flying Squirrel

“No amount of marketing dollars can replace the value of serving others with sincerity. I have known Greg for more than two decades and have watched him create extraordinary success in every restaurant and bar he has touched.”

Fawn Weaver

Founder, Uncle Nearest Premium Whisky

“This is exactly what I needed and didn't know existed. A room where I don't have to explain what it's like to be an operator. Greg's frameworks cut through the noise and give me something I can actually use the next morning.”

Sari Suzanne Seedorf

Owner, The Yellow Carrot

“We bring Greg and his team in on as many projects as we can. His commitment to building scaleable operations through the lens of hospitality is incredibly valuable for our partners. He is truly a go-giver.”

Michael Pirraglia

Founder, Liviola Ventures

The Books Behind the Framework

Built from Inside the Industry

Two books. Decades of real-world experience. No business school theory.
LOYAL AF book cover

LOYAL AF

How to build a ride or die team that grows sales, wows guests, and never leaves. The book behind the Ride or Die framework.

Get Early Access
Butts in Seats book cover

Butts in Seats

Practical perspective for restaurant owners who want to grow guest traffic, improve profitability, and implement systems that actually work.

Get the Book

Ready to Invest in
the Right Thing?

A 30-minute strategy call is the right first step. Tell Greg where your operation feels stuck or where you want to go. He will tell you honestly if and how he can help.
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